An effective enterprise website is more effective than 50 salesman!
Now the construction of Chinese in small and medium enterprise website is mostly in the network company telephone marketing under the pressure, in the network company salesman die lazy lay, in encouraging the network company of electronic commerce and network marketing banner, in the enterprise needs information development situation, finally made a wise, helpless and make the network company tread decision.
Now the network company site are for e-commerce, network marketing, website promotion and so on several hot almost on fire service, in fact the network company called after the electronic commerce tide is only an excuse they persuade the small and medium-sized enterprise boss to do a website, I was in Qingdao, when responsible for the work of market department the company's network, telephone one day stop playing, I asked him, why should we do, are almost the same answer, do e-commerce now, you don't do the site soon behind your competition on the hand, the whole world is carrying on the electronic commerce revolution, but I ask them, electronic business basic content and goal and theory, but no one can give me an added past answer.
Electronic commerce is an emerging industry, in spite of the already in Chinese presented for many years, but in the country is still not achieved a great development. In the so-called domestic e-commerce development and dynamic is only Alibaba, 88486688, eBay, some news Taobao, once public appearances the majority of small and medium enterprises difficulty in electronic commerce in this vibrant field. Domestic electronic commerce is only Alibaba, 88486688, eBay, Taobao to money making tools, is a cover of network companies to make money.
So what kind of website is the effective enterprise website? First: the site must have strong profitability. I always think that can bring profit to the enterprise website are sick. A truly effective enterprise website should have a lot of profit, each page of potential customers and orders to the enterprise.
Secondly: the website design must reflect your company's specialization. An important reason to hinder the development of electronic commerce in the Chinese is honesty problem. A corporate Web site should be on the net profit, it must be in the customer enters your site in 30 seconds to win the trust of customers, the network marketing research shows that, even if a valuable potential customers visit your website, in 30 seconds, your website is not to gain his trust, can't let him feel your website in reality is a big company's strength is very strong, to the net, you have 70% may be lost China potential customers. So your site can real profit, website design is also very important.
Again: is the website design must be commercial. One of your potential customers to see your information, confident looking for your website for your contact information, but for a long time also can not find, finally found a so-called "contact us", but it is an e-mail, or not directly, but also put the customer your e-mail address copy to his mailbox, then sent a letter to you. The network information age, eager to find your potential customers, there will be time for you to send a e-mail. The network marketing research shows that, if the customer in 2 minutes have not found find the quickest way to contact you, then you will have 80% of the customers may be lost. And such sites are also called network company network marketing masterpiece.
Finally: the most important thing is though, website promotion, search engine promotion is only a very small part of the network marketing, but it is the most effective network marketing. Mention of the search engine promotion. Many people think of first is the Baidu and domestic portal site, Baidu promotion is really a lot of people's first choice, also is the effect. After all, Baidu has about 38% of the market of domestic search engine. Chinese people the reason first select the promotion of Baidu and web portals, and very little to first select the search as the world's first search engine and second of the world's Google and Yahoo, because many of the search engine promotion cannot have a correct understanding. Can not distinguish between Baidu and the difference between domestic search engine and search engine in the world. Domestic search engine promotion is buy a temporary traffic for several potential customers and orders, the effect is short-lived, you have the effect of promotion this month, this month, next month promotion, there is nothing. Domestic search engine rankings are artificially through program control, who give more money, just who is in the front row, especially the Baidu bid ranking, you have to rank first, must keep a higher price than others, to ensure their ranking. If not, maybe you today is the first, but tomorrow you may be fifth, or even more on the location, price stands are unfavorable to which a manufacturer, the ultimate beneficiaries or Baidu. Non generalized site even if the first page rankings, is also unpredictable, today is also the first page, a major adjustment of Baidu, a big update, your site can not find. A lot of people finally paid a high price in the Baidu and gateway website bought experience.
An effective enterprise website, not only to have the effective flow, what kind of flow is effective flow? Only from the flow of the search engine is the most effective flow. And in order to long-term corporate brand and the needs of the development of stable and effective flow, it is more important for a stable ranking in the search engine. A business website to get a stable ranking in the search engine to the site itself, the requirements in addition to traffic, the most important is the quality of the site, because the truth and principles of the search engine is the same, is the largest flow, row in front of the same industry competitors website the best foundation. In Baidu and portal site do promotion, although can bring temporary flow, but in the end the quality of the site without a little help to improve your website home page, flash, is not conducive to search engine search and ranking. But in the domestic portal website promotion for several years, but no one ever told you, your navigation website home page is not conducive to the search engine, search engine, or no one to tell you, your website contact way is hard to find, but it was never a person to tell you that in each page are placed under your contact information, is the need of network marketing. The title of your website is the name of your company, so that is not conducive to the search engine and search engine, search engine is also very difficult to identify your company's main products and services, but you never know there is such a. Alas, money wronged ah!
Why Beijing, Shanghai, Guangdong, Google and Yahoo by Zhejiang businessmen, without Baidu, why only Beijing, Shanghai, Guangdong, Zhejiang businessman Google Google, but in China accounted for 28% of the Chinese search engine market. Why didn't Google an agent in China, but Baidu was very troubled. Because in the eyes of many good people, Baidu search out more garbage. Baidu's ranking is not stable, the ranking of the rankings with that too many factors. As the world's search engine Google and Yahoo, are to have their own unique page rating standards, rather than Baidu Baidu score standard score money, because Google and Yahoo are the largest flow front website, website quality based on the best of the row in the same industry competitors. In their own ranking difficulty and page score level to ensure the authority and stability of the rankings, as long as the Google and Yahoo in the first page of the site, good in other search engine rankings, in the first page, Baidu and domestic portal site that a bet? Competition embodies the advantages, reflect the difference contrast.
A world with three strains as the representative of the human sea tactics is clearly no longer meet the development of modern marketing. A truly effective enterprise website can make a perfect combination of electronic commerce and network marketing and traditional commerce. Use pull marketing strategy, let the salesman three words disappear in your company, let your client word take the initiative to find you, your company has several customer service can be a. Make money as much as in a relaxed and happy in.
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